Are you a designer? Join Our Trade Program
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What happens when we let go? When we let go
of each other, of nature, of creativity? We suddenly
become passive, alienate ourselves from our own
abilities. Through 'Hold on' we want to explore the
concept of idiomatic art. To remind us all to hold
on to nature, not only as a means of survival but
as a product of singular beauty. To hold on to our
craftsmanship and our endless possibilities. To hold
on to each other, to our art.
What started out of love for design quickly turned
into a mission, one that would revive the sought-
after Egyptian culture, make it modern and unique.
Through this collaboration Rania Fahmy and
Mohamed Samir EL Gindy, have produced limited
edition pieces that highlight our infinite abilities.
The hand marks a creative process, it is our best and
oldest tool, it is what turns art into reality. So, let's
hold on to the idea that through each other and
through ourselves we can create endless beauty.
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